Couture for a Cure


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Couture for a Cure

October 14 @ 6:00 pm - 11:00 pm

Carol Van Andel, Rebecca Wierda and Candace Matthews invite you to join them for the 16th annual Couture for a Cure — an evening full of fashion, fun and philanthropy in support of Van Andel Institute’s mission!

This intimate event will feature a one-of-a-kind runway fashion presentation by Leigh’s along with a special look at the Fall 2021 collection of designer Veronica Beard. Guests will be treated to a special virtual appearance by Veronica Miele Beard and Veronica Swanson Beard, co-founders of the eponymous women’s fashion brand. Experience new products and on-trend looks from Artistry™ on the runway and at the beauty bar.

All guests will receive a swag bag of exclusive gifts and treats and will have the opportunity to sample delicious food and cocktails throughout the night. Sponsors will receive exclusive benefits, including VIP gifts from Artistry.

You’ll also be treated to live entertainment from the fabulous AB and be able to participate in a silent auction. All proceeds benefit biomedical research and K–12 and graduate education programs at the Institute.

VAI is continuing to monitor applicable health and safety guidelines and will update the event format if necessary. Any changes will be noted here.

Registration Sponsorship

Designer — Veronica Beard


Veronica Beard was founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard. What began as a rack of dickey jackets in 2010 has now expanded into a full lifestyle collection intuitively built for real life, one that is inclusive of women everywhere and makes them feel confident every single day.

“We get it. We’re mothers, daughters, business women and wives. We’ve walked in your shoes and set out to design clothes to be loved—and lived in. But Veronica Beard is about more than the two of us. We design for you—the women who chase after their passions, who get things done and make things happen. You, and all the different ways you live your life, are what inspires us. We got you.” — Veronica & Veronica



Contact Sarah Rollman at 616.234.5712 or via email for more information.

Title Sponsor

VIP Party Sponsor

After Party Sponsors

Vintage Sponsors

Runway Sponsors

Hairstylist Sponsor


October 14
6:00 pm - 11:00 pm
Event Category: