Couture for a Cure 2019

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Couture for a Cure 2019

October 10 @ 6:00 pm - 11:00 pm

Join us for a runway fashion presentation by Leigh’s and a personal appearance by designer Victoria Hayes along with an exclusive look at her Fall/Winter ’19 collection. Experience Artistry’s new products and on trend looks at the Artistry Beauty Bar and on the runway. All proceeds benefit biomedical research and science education at Van Andel Institute.

Complimentary valet parking available. Cocktail attire suggested.

Sponsorship opportunities are now sold out.  


Ticket Details and Seating Map


Designer — Victoria Hayes


Please, note there are several seating options for Couture for a Cure. Click on the image to view the seating chart. The following options are available through registration:

General admission: Located in the second, third and fourth rows along the runway. Please note, reserved seats are not available for general admission. $150.

Reserved riserLocated in the riser sections at both ends of the runway. Chairs are reserved with guest names. Please note, only a limited number will be sold. $200.

VIP: Located in the first row along the runway and in the riser sections. Reserved with guest names. Please note, only a limited number will be sold. Sold Out.


6:00 p.m. – 8:00 p.m.
Event begins
Cocktails &  strolling dinner
Chance auction tickets on sale, photo booth and Artistry beauty lounge open

7:45 p.m.
Runway Seating Opens
Bars close and chance auction tickets sales end

8:00 p.m.
Welcome by program emcee Candace Matthews, Amway Regional President – The Americas

8:05 p.m.
An update on Van Andel Institute by Carol Van Andel, Executive Director of The David and Carol Van Andel Family Foundation

8:15 p.m.
Introduction of the fall fashion presentation by Rebecca Wierda, President of Leigh’s
Exclusive look at the 2019 fall and winter collection of Victoria Hayes

9:00 p.m.
Runway fashion presentation ends
Late night snacks & cocktails
Photo booth is open and Artistry Beauty Lounge re-opens until 10pm

9:00 p.m. – 11:00 p.m.
After party with live entertainment by AB

Victoria Hayes grew up in Toronto, Canada. Her first major exposure to fashion was the television program ‘Fashion Television’ hosted by Jeanne Beker. Hayes always loved art and design, but fashion took a backseat until her last year of pre-med studies at McMaster University with a realization that her passion for fashion design outweighed her interest in pursuing a career in medicine.

Hayes enrolled in summer courses at Central Saint Martins College of Art and Design and later at Parsons The New School for Design where she graduated with a BFA while winning the prestigious school’s top honor, Women’s Wear Designer of the Year in 2014.

Hayes enjoys a wide range of inspirations that are perpetually shifting, however the notion of empowerment is always at the core of her designs. Her aim is to make the wearer feel strong and confident, thus positively impacting one’s interactions with the world.

Hayes’ design signatures include astute attention to detailing with hand painted prints, colorful silks and ornate embellishments all centered around the dichotomy of present-day womanhood: beautiful and aggressive, romantic yet protective, tough but precious.

Since her debut for the Fall 2016 season, Hayes has become a favorite among celebrities such as Lady Gaga, Andra Day, Ariana Grande, Alicia Keys and Cardi B among many others who have worn her designs to the highest profile events. Her work has also been featured in numerous publications including.

Contact Sarah Rollman at 616.234.5712 or via email for more information or to become an event sponsor.

Presented By

Title Sponsor

VIP Party Sponsor

After Party Sponsors

Vintage Sponsor

Runway Sponsors

Hairstylist Sponsor

Restaurant Sponsors


October 10
6:00 pm - 11:00 pm
Event Category:


Van Andel Institute
333 Bostwick Ave. NE
Grand Rapids, MI 49503 United States
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