Couture for a Cure 2019


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Couture for a Cure 2019

October 10, 2019 @ 6:00 pm - 11:00 pm

Join us for a runway fashion presentation by Leigh’s and a personal appearance by designer Victoria Hayes along with an exclusive look at her Fall/Winter ’19 collection. Experience Artistry’s new products and on trend looks at the Artistry Beauty Bar and on the runway. All proceeds benefit biomedical research and science education at Van Andel Institute.

Complimentary valet parking available. Cocktail attire suggested.

Sponsorship opportunities are now sold out.  

This event is now sold out.

Ticket Details and Seating Map


Designer — Victoria Hayes

Chance Auction

Restaurant Menus


Please, note there are several seating options for Couture for a Cure. Click on the image to view the seating chart. The following options are available through registration:

General admission: Located in the second, third and fourth rows along the runway. Please note, reserved seats are not available for general admission. Sold out.

Reserved riserLocated in the riser sections at both ends of the runway. Chairs are reserved with guest names. Please note, only a limited number will be sold. Sold out.

VIP: Located in the first row along the runway and in the riser sections. Reserved with guest names. Please note, only a limited number will be sold. Sold out.


6:00 p.m. – 8:00 p.m.
Event begins
Cocktails &  strolling dinner
Chance auction tickets on sale, photo booth and Artistry beauty lounge open

7:45 p.m.
Runway Seating Opens
Bars close and chance auction tickets sales end

8:00 p.m.
Welcome by program emcee Candace Matthews, Amway Regional President – The Americas

8:05 p.m.
An update on Van Andel Institute by Carol Van Andel, Executive Director of The David and Carol Van Andel Family Foundation

8:15 p.m.
Introduction of the fall fashion presentation by Rebecca Wierda, President of Leigh’s
Exclusive look at the 2019 fall and winter collection of Victoria Hayes

9:00 p.m.
Runway fashion presentation ends
Late night snacks & cocktails
Photo booth is open and Artistry Beauty Lounge re-opens until 10pm

9:00 p.m. – 11:00 p.m.
After party with live entertainment by AB

Victoria Hayes grew up in Toronto, Canada. Her first major exposure to fashion was the television program ‘Fashion Television’ hosted by Jeanne Beker. Hayes always loved art and design, but fashion took a backseat until her last year of pre-med studies at McMaster University with a realization that her passion for fashion design outweighed her interest in pursuing a career in medicine.

Hayes enrolled in summer courses at Central Saint Martins College of Art and Design and later at Parsons The New School for Design where she graduated with a BFA while winning the prestigious school’s top honor, Women’s Wear Designer of the Year in 2014.

Hayes enjoys a wide range of inspirations that are perpetually shifting, however the notion of empowerment is always at the core of her designs. Her aim is to make the wearer feel strong and confident, thus positively impacting one’s interactions with the world.

Hayes’ design signatures include astute attention to detailing with hand painted prints, colorful silks and ornate embellishments all centered around the dichotomy of present-day womanhood: beautiful and aggressive, romantic yet protective, tough but precious.

Since her debut for the Fall 2016 season, Hayes has become a favorite among celebrities such as Lady Gaga, Andra Day, Ariana Grande, Alicia Keys and Cardi B among many others who have worn her designs to the highest profile events. Her work has also been featured in numerous publications including WWD, Vogue Italia, V Magazine, Harper’s Bazaar, Elle Magazine, Nylon and Paper Magazine.

Donated by Amway Corporation
Amway Balanced Beauty Basket
Includes Artistry Signature Select Personalized Serum (two Base and five Amplifiers), Nutrilite Women’s Vitamin Pack, Artistry Signature Select Purifying Mask, Artistry Studio Bangkok Edition (On-the-Go Palette: three eye shadows — Smoky Nights, Silver Violet and Gold Crush; two lip crayons — Sunset and Rose; eye liner — Gilded Amethyst; mascara primer) and Artistry six-piece brush set.
Value — $650

Donated by Amway Grand Plaza Hotel
Amway Grand Plaza Hotel Spa Package
Includes overnight accommodations for two, $50 food and beverage gift card, $200 spa gift card (for use during your stay), complimentary self or valet parking, and access to fitness center.
Value — $500

Donated by Balanced Health
Wellness Package #1
60-minute massage and chiropractic exam with x-rays.
Value — $280

Wellness Package #2
60-minute massage and chiropractic exam with x-rays.
Value — $280

Donated by Carol Vermeulen
Mother of pearl shoe clip from France on Keisha Baroque pearl and labradorite necklace paired with an additional Keisha Baroque pearl and labradorite necklace.
Value — $680

Donated by Cheeky Strut
$75 gift certificate, Cheeky Strut gift set and assorted hair care products.
Value — $250

Donated by Divani
Wine basket including six elegant wines.
Value — $160

Donated by Leigh’s
Leigh’s will treat you and three friends to an exclusive in-store experience. First, Leigh’s makeup artists will pamper you with a skincare consultation and makeup application as you enjoy lovely refreshments. Next, you will meet with Leigh’s Merchandise Manager, Deb Clark, for a private overview of the season’s hottest fashion trends and how they can be interpreted into your own personal style. Then, shop to your heart’s content! Leigh’s has included four $100 gift cards in this package for your shopping enjoyment — they will also be giving back 10% of your group’s purchases to Van Andel Institute. To complete the experience, enjoy dinner at any Gilmore Collection restaurant with a $100 gift card! Date to be mutually agreed upon.
Value — $1,500

Donated by M.C.L. Design by Matthew Campbell Laurenza
Black Rhodium plated sterling statement ring with sapphires.
Value — $750

Donated by Oribe
Oribe gift basket including styling sprays, supershine light crème and heat styling shield.
Value — $150

Donated by Renewal Skin Spa
Certificate for two Salt Facials
Value — $500

Donated by Siren & Proper
A four-month supply of RevitaBrow, two RevitaBrow Hi-Def Brow Gels, mascara, lash curler, makeup bag, mug, t-shirt, and a $250 gift card.
Value — $500

Donated by Victoria Hayes
Victoria Hayes silver dipped earrings. (click for photo)
Value — $550

Victoria Hayes silver dipped shell necklace. (click for photo)
Value — $275

Donated by Vintage to Vogue
Vintage Chanel button on a Victorian backplate enhanced with a freshwater pearl. The piece is on antique brass wheat chain.
Value — $298


Panko fried zucchini cakes served with sautéed shrimp and lemon basil vinaigrette


Shrimp and lobster rolls — Tarragon aioli, lemons, celery, toasted bun

Walking nachos — Tortilla chips, cheese, ground beef, shredded chicken, fresh cilantro, black bean and corn relish, tomato salsa, pico de gallo

Potato chip bar — goat cheese cream, truffle oil, bacon, oregano pistou, fresh parsley, buttermilk bleu cheese crumbles, shredded cheddar

Nothing Bundt Cakes

Chocolate Chocolate Chip

White Chocolate Raspberry


Red Velvet

Pumpkin Spice

Gluten Free Chocolate Chip Cookie

Ruth’s Chris Sliders

Beef slider — cheddar cheese, McClure’s pickles and seasoned mayo on an everything seasoned slider bun.

Wheelhouse Kitchen & Cocktails

Halian Fusion — sweet potato faux agnolotti with miso broth and sesame crusted pine nuts

Espresso martini panna cotta with chocolate covered espresso bean

Contact Sarah Rollman at 616.234.5712 or via email for more information or to become an event sponsor.

Presented By

Title Sponsor

VIP Party Sponsor

After Party Sponsors

Vintage Sponsors

Runway Sponsors

Hairstylist Sponsor

Restaurant Sponsors


October 10, 2019
6:00 pm - 11:00 pm
Event Category:


Van Andel Institute
333 Bostwick Ave. NE
Grand Rapids, MI 49503 United States
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