Couture for a Cure 2020


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Couture for a Cure 2020

October 8 @ 6:00 pm - 11:00 pm

Join us for a runway fashion presentation by Leigh’s and a personal appearance by designer Byron Lars along with an exclusive look at his Fall 2020 Byron Lars Beautymark collection. Experience Artistry’s new products and on trend looks at the Artistry Beauty Bar and on the runway. All proceeds benefit biomedical research and science education at Van Andel Institute.

Complimentary valet parking available. Cocktail attire suggested.

Registration Sponsorship

Ticket Details and Seating Map


Designer — Byron Lars


Please, note there are several seating options for Couture for a Cure. Click on the image to view the seating chart. The following options are available through registration:

General admission: Located in the second, third and fourth rows along the runway. Please note, reserved seats are not available for general admission. $150.

Reserved riserLocated in the riser sections at both ends of the runway. Chairs are reserved with guest names. Please note, only a limited number will be sold. $200.

VIP: Located in the first row along the runway and in the riser sections. Reserved with guest names. Please note, only a limited number will be sold. $300.

6:00 p.m. – 8:00 p.m.
Event begins
Cocktails &  strolling dinner
Chance auction tickets on sale, photo booth and Artistry beauty lounge open

7:30 p.m.
Runway Seating Opens
Bars close and chance auction tickets sales end

8:00 p.m.
Welcome by program emcee Candace Matthews, Amway Regional President – The Americas

8:05 p.m.
An update on Van Andel Institute by Carol Van Andel, Executive Director of The David and Carol Van Andel Family Foundation

8:15 p.m.
Introduction of the fall fashion presentation by Rebecca Wierda, President of Leigh’s
Exclusive look at the Fall 2020 Byron Lars Beautymark collection

9:00 p.m.
Runway fashion presentation ends
Late night snacks & cocktails
Photo booth is open and Artistry Beauty Lounge re-opens until 10pm

9:00 p.m. – 11:00 p.m.
After party with live entertainment by AB

Byron Lars Beauty Mark is a designer womenswear collection based in New York City.  The Beauty Mark brand was founded by Byron Lars in 2001 as an extension of his vision to create clothing that is beautiful, accessible and impeccably tailored.   Byron is known for creating collections inspired by twisting traditional womenswear silhouettes and distorting traditional menswear tailoring, then combining multiple fabrics and trims to create a look that is effortlessly cohesive. With a passion and dedication to the cut of every garment, he has developed a loyal following for his unique ability to fit a woman’s body; to both accentuate her assets and camouflage her flaws.  The result is a juxtaposition that is modern and relevant to today’s fashion trends while remaining classic.  His work is unparalleled.

From the beginning of his career Lars has been lauded for his creativity and expertise in craft. In 1986 he was chosen to represent the USA at International Concours des Jeunes Createurs de Mode and in 1990 he was awarded the Vogue Cecil Beaton Award for Illustration in London.   Upon the debut of his first bespoke collection, he was named the Women’s Wear Daily “Rookie of the Year.” Byron Lars was awarded the Pratt Institute Fashion Visionary Award in 2014.  That same year he participated in the Black Dress Exhibit and Salon at the FIT Museum and was included again in 2019.  In 2020 Byron will be honored with the Shine Award presented by the Mayor of Oakland, California.

Byron Lars Beauty Mark is sold in luxury boutiques worldwide.

Contact Sarah Rollman at 616.234.5712 or via email for more information or to become an event sponsor.

Presented By

Title Sponsor

After Party Sponsor

Vintage Sponsors

Runway Sponsors


October 8
6:00 pm - 11:00 pm
Event Category: