Couture for a Cure 2020


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Couture for a Cure 2020

October 8 @ 6:30 pm - 9:30 pm

Carol Van Andel, Candace Matthews, Rebecca Wierda and Maranda invite you to join them for a virtual evening full of fashion, fun and support for Van Andel Institute’s mission!

This intimate event will feature a one-of-a-kind runway fashion presentation by Leigh’s and a special appearance by designer Byron Lars that includes an exclusive look at his Fall 2020 Byron Lars Beauty Mark collection. Experience Artistry’s new products and on-trend looks on the runway.

All guests will receive a swag bag of exclusive gifts and treats, including select desserts and a bottle of Cava sparkling wine for the toast to Couture’s 15th anniversary. Sponsors will receive exclusive benefits, including VIP gifts from Artistry™, and a food and beverage package catered by Amway Grand Plaza Hotel.

Throughout the night, you can request a song to add to our playlist, enjoy live-streamed entertainment and participate in the virtual silent auction — all from the comfort of your own home! All proceeds benefit biomedical research and K–12 and graduate education programs at the Institute.

Registration Sponsorship


Designer — Byron Lars


6:30pm – Event begins: DJ Adrian Butler provides cocktail hour music

7:30pm – Program start: Welcome by Carol Van Andel, Candace Matthews, Maranda and Rebecca Wierda

  • Toast to 15th Anniversary of Couture for a Cure
  • First set of Leigh’s fashion segment
  • Remarks & Van Andel Institute Mission Moment by Carol Van Andel
  • Van Andel Institute Video Presentation
  • Second set of Leigh’s fashion segment
  • Remarks by Candace Matthews, Chief Reputation Officer, Amway Global
  • Third set of Leigh’s fashion segment
  • Remarks by Rebecca Wierda
  • Introduction of Byron Lars & Interview
  • Byron Lars Beautymark Fashion Segment
  • Closing Remarks

8:25pm – After glow music provided by DJ Adrian Butler (He will be taking requests in the chat!)

9:30pm/10:00pm – Event concludes

Byron Lars Beauty Mark is a designer womenswear collection based in New York City.  The Beauty Mark brand was founded by Byron Lars in 2001 as an extension of his vision to create clothing that is beautiful, accessible and impeccably tailored.   Byron is known for creating collections inspired by twisting traditional womenswear silhouettes and distorting traditional menswear tailoring, then combining multiple fabrics and trims to create a look that is effortlessly cohesive. With a passion and dedication to the cut of every garment, he has developed a loyal following for his unique ability to fit a woman’s body; to both accentuate her assets and camouflage her flaws.  The result is a juxtaposition that is modern and relevant to today’s fashion trends while remaining classic.  His work is unparalleled.

From the beginning of his career Lars has been lauded for his creativity and expertise in craft. In 1986 he was chosen to represent the USA at International Concours des Jeunes Createurs de Mode and in 1990 he was awarded the Vogue Cecil Beaton Award for Illustration in London.   Upon the debut of his first bespoke collection, he was named the Women’s Wear Daily “Rookie of the Year.” Byron Lars was awarded the Pratt Institute Fashion Visionary Award in 2014.  That same year he participated in the Black Dress Exhibit and Salon at the FIT Museum and was included again in 2019.  In 2020 Byron will be honored with the Shine Award presented by the Mayor of Oakland, California.

Byron Lars Beauty Mark is sold in luxury boutiques worldwide.

Contact Sarah Rollman at 616.234.5712 or via email for more information or to become an event sponsor.

Presented By

Title Sponsor

After Party Sponsors

Vintage Sponsors

Runway Sponsors

Hairstylist Sponsor


October 8
6:30 pm - 9:30 pm
Event Category: